Why companies turn to SCQuARE

Getting a decision is the biggest hidden cost in business

A recent survey revealed that the time wasted in trying to get ideas through their system equated to a £50bn opportunity cost and £13bn lost revenue in failed pitches for UK companies alone.

Reasons cited - recognisable and familiar to many:

• Proposals that fall apart at the first question
• Unimaginable creativity with no tangible description of how it can be made to work
• A final output so confusing that it might have been written for another company.

Worst of all, the nagging doubt that the real problem has neither been fully identified, nor analysed, let alone addressed.

How can this be in today’s sophisticated world?

• Surprisingly, very few managers have ever been taught the thinking skills to break-down a problem, create the solution and sell it
• PowerPoint and email invite you to generate the output before you have thought it through. Hundreds of charts with bullet points containing no insight or conclusion compiled with no logical sequence or story.

Resulting in a perception that the output has been achieved faster, but in reality, contains no substance and does not warrant a decision.

The best idea in the world is useless if you cannot sell it

• Being right is not persuasive
• Being logical is not persuasive

These problems will disappear with SCQuARE. By unlocking the synergy between innovation, planning and persuasion, SCQuARE is right, logical and persuasive.