Getting Everyone on the Same Page

Out now! Available from Amazon.co.uk

Why you should read this book

Getting Everyone on the Same Page captures the key principles of the proven SCQuARE framework which has been taught in over 60 countries over the last 15 years. Drawing on the experience of hundreds of assignments in many of the worlds leading multinational companies, the writer has turned one of the most complex business subjects into a simple but powerful methodology.

It provides the reader with a clear understanding of the analytical, creative and selling techniques used by many of the worlds leading management consultants. Each chapter offers balanced learning using a combination of theory, examples and practical exercises.

CHAPTER 1		CHAPTER 5
The critical difference Imagine two companies that are more or less equal - close competitors in a tough market, similar in size and resources, both staffed with talented people. What makes the critical difference?		Finding the right Answer How many brilliant strategies have you seen implemented that fail in market because they don’t address the problem? This chapter explains how to select the right strategies as well as identify those that should not be pursued.

CHAPTER 2		CHAPTER 6
Starting with the Setting Chapter two, the Setting, defines the first stage of your analysis and explains how to get your audience ‘on the same page’ right from the start.		Making the Answer work Finding the right answer is not the end of the line. Here, the book explains how to turn your strategies into workable plans that are ready for implementation.

CHAPTER 3		CHAPTER 7
Understanding the Consequences The core of your analysis, chapter three equips you with the tools and techniques for you to analyse and understand the root causes and ultimate consequences of the issues under examination.		Telling a powerful story The final task - to tell a powerful story that will get everyone on the same page. Chapter seven unveils the key skills that will enable you to turn months of detailed planning into a persuasive and compelling presentation that will demand a positive decision.
CHAPTER 4
Defining the Pivotal Question The synthesis: how to distil all of your analysis into a clear definition of the problem or opportunity. The question will lead you to understand the best direction to take in order to deliver your aim.