If you are writing a plan, whether acting as an individual or on behalf of an entire organisation, where do you begin?
Getting Everyone on the Same Page is a fascinating insight
into the critical business skill of creating and selling plans.
It is a must read for anyone who wants to succeed, from
the new brand manager sitting down to write their first plan,
through to the experienced CEO with a need to get their whole
organisation aligned.
In just 170 pages, Getting Everyone on the Same Page provides
a comprehensive step-by-step guide on how to create an idea,
turn it into a workable plan and then sell it, all written in both
an entertaining and logical style. |