Ross left school at 16 years because the school and he were ‘no longer on the same page’ – they wanted to teach him chemistry and woodwork and he wanted to learn how to create and sell things and make money.

At 19 years he got a job as a trainee salesman with a division of Trebor Sharpe – a job he relished. He then secured positions with Polycell and Carnation developing his skills and experience in sales and marketing.

Later, a sales development management role in Pepsi proved to be the single most important career move of his life. He spent nearly a decade with Pepsi working in Europe, the Middle East and Africa. He worked his way up the organisation to hold a number of Vice President positions.

Not only did Pepsi stretch him but it also proved to be the source of his ideas on alignment and ‘getting everyone on the same page’ - the inspiration to create his business SCQuARE International and write this book.